Rainbow Rangers is the culmination of four years of research, development, production, licensing and now finally broadcast, which comes on the air daily on Nick Jr. November 5 and with products on the shelf in Q3 2019. The show is the brainchild of leading children’s content creator Genius Brands International.
“This is without doubt an ‘inflection point.’ The success of Rainbow Rangers is attributed to so many reasons -- the creators, for example, were the director of Disney’s Lion King and the writer of Disney’s Frozen. We’re in an ideal time period 5 days a week on Nickelodeon at 3 p.m. after school, which is golden. The master toy licensee is Mattel and this is their big initiative in pre-school girls. We have 30 other licensees and over 300+ product in place ready to come into the market. Success is hyper-transformational,” said Andy Heyward of Genus Brands International.